Redefine India’s burger culture
An authentic, craveable experience in every corner of the country.
About The Friger Co.
Not just
another
burger chain.
Born in Hyderabad. Built for India.
India’s home-grown clean food burger company. Real ingredients, patties made by hand every morning, and a franchise model built to reach 500+ cities and towns.
Clean foodSince day one
India’s burger market has never been more exciting.
Consumers have more choice than ever, from international giants to strong Indian brands. Yet one opportunity remains largely untapped.
A burger brand that grows with local entrepreneurs, reaches beyond the metros, and delivers the same experience in every city and town.
That is why we built The Friger Co.
Every Friger burger starts with a patty made by hand that morning. Our chicken is 100% halal. Nothing on the bun has preservatives or artificial ingredients. And every store, from a mall counter to a full café, is built to run to the same standard.
What drives us
One brand.
Four promises.
Premium taste and experience at franchise-accessible economics. Built to scale nationally, not stay boutique.
Build a national food brand
Rooted in quality ingredients, consistent taste and local entrepreneurship.
Quality first. People always.
Consistency everywhere, and entrepreneurship in every bite.
More than a chain
A movement that creates local jobs and builds wealth for our partners.
No preservatives added
100% halal chicken
No artificial ingredients
Fresh hand-made patties
A message from our founder
Ganga Viraj KotaWhy we built Friger.
I entered the food and franchising industry over a decade ago believing India would embrace professionally managed, home-grown food brands. Today that belief is becoming reality.
We built The Friger Co. around three commitments: clean food made with honest ingredients, operations standardised enough to repeat anywhere, and a franchise model where the partner genuinely makes money.
We are not simply signing franchisees. We are looking for long-term partners who want to help build one of India’s most respected burger brands.
Founder & CEO · Siddhi Vinayaka Foods & Beverages Pvt. Ltd.
13+years in franchising & foodExDeloitte96team across the group
Leadership
Built by operators,
not investors.
The people running Friger have built and operated multi-outlet food businesses before.
Ganga Viraj Kota
Founder & CEO13+ years in franchising and food service. Ex-Deloitte. Leads strategy, brand and expansion.
Jagadish
Brand Head, The Friger Co.Previously with HungerBox, Domino’s and KFC. Leads brand operations, menu rollouts and expansion support.
Venkatesh
Head of Operations9+ years at Belgian Waffle Co., where he operated 21 outlets. Leads daily operations and process excellence.
Charan
Head of Business Development7+ years at Belgian Waffle Co., Hyderabad. Leads franchise expansion and partner relationships.
Vision 2035
Building India’s next great burger brand.
One trusted national burger brand, built in India.
500+Cities & towns
1,000+Outlets
MillionsCustomers monthly
1,000sEntrepreneur partners
